Anthem, Inc. Marketing Communications Writer II in Woodland Hills, California
SHIFT: Day Job
Your innovation. Our impact. At Anthem, Inc., it’s a powerful combination and the foundation upon which we’re creating greater access to care for our members, greater health for our communities, and greater experiences for our customers. Innovation is a top priority. Here, you’ll have an opportunity to work in a collaborative environment that brings together industry leaders and technology experts, so together we can drive the future of health care.
This is an exceptional opportunity to create solutions and programs that can truly make a difference at one of America's leading health benefits companies and a Fortune Top 50 Company.
The Marketing Communications Writer II is responsible for providing advanced creative and technical advice and writing support for the development and implementation of moderately complex marketing communication materials. Primary duties to include, but are not limited to:
Consults with business leaders to identify business objectives. Evaluates the effectiveness of communication plans, strategies, copy and materials, and recommends solutions communication strategies, and implementation approaches.
Collaborates with creative teams on customer needs and develops and implements communication objectives solutions.
Researches, writes, edits, and reviews content for traditionally printed programs (marketing collateral, trade publication advertising, direct mail, etc.) and/or digital programs (online advertising, microsites, text campaigns, etc.).
Ensures all materials meet internal and external business and legal standards, and follows appropriate corporate standards, guidelines, and approval processes.
Identifies improvements/efficiencies that support operational excellence, and supports business initiatives (plain language, standardization, going paperless, etc.).
Requires a BA/BS degree; 3-5 years of related experience; or any combination of education and experience, which would provide an equivalent background. Experience in health care or managed care preferred. Experience working with established brand style and voice guidelines. Knowledge of “plain language” and writing to a variety of reading levels; MRM (marketing resource management tool) i.e. WorkFront preferred.
In your submission process, please notate or provide a portfolio.
Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2019 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at careers.antheminc.com An Equal Opportunity Employer/Disability/Veteran