Anthem, Inc. Marketing Analyst, Advanced Analytics in Thousand Oaks, California
SHIFT: Day Job
Y our Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care. This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.
Location: This is a Work-At-Home position. The selected candidate can reside in any State.
The Marketing Analyst, Advanced Analytics e mploys advanced analytics to gain critical insights to improve strategic marketing, including member behavior drivers and preferences, product/program concepts and value propositions, operational effectiveness and efficiencies, client specific health gaps and needs, and marketing attribution and modeling. This person is responsible for utilizing a variety of tools and analytic methodologies with the goal of identifying key insights and recommending strategies to achieve both consumer/member and business objectives. Primary duties may include but are not limited to:
Sources data from various systems, transforms/manipulates data in order to perform analysis and diagnosis of member profiles and opportunity assessments, develop user-friendly marketing and consumer dashboards and tools for stakeholders
Performs established analysis for routine diagnoses of consumer marketing, quality, use, cost, and other variables for opportunity assessments, including deep-dive member/audience profiling and opportunities
Executes identification and stratification algorithms to identify and select the right members for the targeted solution
Develops the technical definition of outcome metrics to assess outcomes for our consumers, our members, and our business
Performs defined analyses to assess proper outcome metrics for various programs/initiative
Builds, tests, and validates statistical models
Contributes to research and publications by performing basic analyses, preparing data, documenting results, and synthesizing insights
Understands the pitfalls and limitations with analyzing practical data and the ability to ensure data and analysis quality
Has basic knowledge of common analytical methods such as profiling a customer segment, experimental design and regression analysis
Defines and solves well defined analytical problems independently
Delivers assignment/projects timely and accurately
Collaborates with multiple partners, including other analytical team members, research and data science partners effectively
Presents analyses effectively to multiple audience levels
Possess strong intellectual curiosity and motivated to master analytical skills.
- Requires MS, MA, or PhD with a concentration in a quantitative discipline such as Mathematics, Statistics, Economics, Epidemiology, Engineering, Computer Science or Operations Research; or any combination of education and experience which would provide an equivalent background.
Working experience with SAS or equivalents analytical tools; working experience with Teradata, SQL, or equivalent database tools and up to 3 years direct experience applying statistical/analytical tools to solve research/practical problems with some exposure to health care or related fields preferable.
Intellectual curiosity and a strong desire to master analytical skills are strongly preferred
0-3 years direct experience applying statistical/analytical tools to solve research/practical problems
Experience working in an analytic marketing capacity, including campaign reporting or modeling
Expertise with analytical tools and statistical software such as Python, R, SAS, SPSS, SQL, Teradata, or equivalent database tools
Expertise with data visualization platforms: Power BI, Tableau, Domo, Microstrategy, etc.
Expertise in campaign performance reporting and working across various cross-functional data and strategy teams to create reporting End-To-End
Experience working on/with marketing data platforms such as Adobe Analytics, GMP (Google Marketing Platform), Marin/Kenshoo, Salesforce, etc.
Solid understanding marketing integration between CRM, Direct, Social media, Search, Paid Media, etc.
Strong written and verbal communication skills to help articulate customer and business needs
Experience continuously leading and re-prioritizing multiple projects and meeting deadlines
Must be a critical thinker capable of producing applied insights and problem-solving
Must be a self-starter and quick learner with the desire to learn new tools and techniques
Must have structured thinking to synthesize analytic findings (both verbally and written) into actionable strategic recommendation
Annual Salary Range*: $72,156 - $90,195
Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
- The hourly or salary range is the range Anthem in good faith believes is the range of possible compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in Colorado. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
Anthem, Inc. has been named as a Fortune 100 Best Companies to Work For®, is ranked as one of the 2020 World’s Most Admired Companies among health insurers by Fortune magazine, and a 2020 America’s Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.