Anthem, Inc. Director, Performance Operations – Performance Media and Channel Activation in Mendota Heights, Minnesota
SHIFT: Day Job
Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.
This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.
The Director, Performance Operations is a new role in the Enterprise Digital Marketing & Audience Activation team reporting to the Staff VP, Performance Media and Channel Activation. This individual will lead the team accountable for enabling the Performance Media team with technology, data, infrastructure and processes to make behind-the-scenes complexity look simple and bring efficient solutions to marketers’ fingertips.
The successful candidate will be an innovative, technology-driven marketer with a strong business background who knows how to simplify even the most complex processes and systems. This leader will prioritize a coordinated experience, scalable operational infrastructure, and delivering significant business impact.
You will partner with Performance Media and Channel Activation associates to enable omnichannel media plans to meet aggressive campaigns goals across the consumer journey, including acquisition and retention. The ideal candidate will be a proven leader with a deep understanding of omnichannel media best practices and be an evangelist for the power of media to drive consumer action. This individual is comfortable with ambiguity and uncertainty and has the ability to adapt nimbly and lead others through complex situations. This person has the ability to attract and recruit top talent, motivate the team, delegate effectively, celebrate diversity within the team, and manage performance while being a strong developer of others. Key Responsibilities: Operations Management ● Identify and drive efforts to integrate external marketing tools, internal tools, marketing automation software, customer relationship management (CRM) systems, customer data platforms, etc. which will optimize capabilities across multiple teams ● Support Performance Marketing roadmap by optimizing operational processes
● Oversee key Performance Media Operational work including:
Process improvement and process documentation for operational excellence and agility.
Overarching budget tracking and the liaison with Finance teams including: Cost Center, Media spend, accruals
Campaign setup and deployment. Includes campaign load and launch technical executions.
System issues, migrations or upgrades for systems impacting Performance Media
● Support small group lead management system ● Interpret marketing and business needs to drive alignment on a single set of requirements for vendor RFI/RFPs that balances not only Performance Marketing’s needs but also the needs of the Enterprise and long-term scalable solutions ● Be passionate marketing technology trends and building relationships to understand capabilities of various vendors and the broader marketing technology ecosystem ● Bring technical program management expertise by synthesizing cross-functional teams, connecting dots and identifying potential roadblocks, holding people accountable and raising flags on behalf of the project/program, and translating issues/needs across marketing, tech, and data engineering teams ● Understand how to improve functional capabilities of existing marketing tools and define logical integrations between them. Work with channel teams to build tech infrastructure in order to automate and scale channels ● Help enable cross-channel orchestration, personalization, dynamic content, next best action and other best industry practices ● Ensure key performance marketing metrics, tracking, and reporting/measurement requirements are considered to improve business impact and value ● Hire, manage and mentor a team of technical and operational experts
Leadership • Serve as an integral part of the Performance Media leadership team, making recommendations on philosophy, structure, tools, and approach to drive innovation • Develop and maintain excellent relationships with other Performance Marketing Directors and Anthem senior leadership • Establish strategic operational priorities and objectives, drive thought leadership • Acts with a sense of urgency; builds and adjusts plans to deliver results to meet or exceed expectations. • Makes autonomous decisions while understanding business goals and objectives • Deals effectively with ambiguity and change • Collaborates and seeks out varying perspectives and alternatives • Maintains flexibility to plan revisions to support changing business needs • Challenges tradition and conventional thinking to improve outcomes • Acts with integrity and courage. Focuses on the greater good
● Requires a BA/BS degree in a related field; 7-10 years of experience in directing technical marketing projects, marketing operations and teams and data analysis and reporting in health-care and/or federal regulatory environment including 3-5 years of management experience; or any combination of education and experience, which would provide an equivalent background. ● Experience operationalizing various marketing technology including CDPs, workforce management systems, and marketing automation systems, and marketing databases ● Experience driving clarity from ambiguity in highly matrixed organizations and fast-paced environments ● Flexible, results-oriented collaborator and adaptable teammate who can adjust your own priorities for the good of the broader team ● Knowledge of various marketing automation platforms, ideally both B2B and B2C ● Proactive, organized, with an eye for detail, and combined with excellent project management skills ● Strong analytical and problem-solving skills ● Tenacious and resilient with the ability to evolve amidst an innovative business environment ● Outstanding communication (written and oral) and interpersonal capability. ● Experience with one or more of the following is a plus: any programming language, channel/marketing strategy, data analysis, and/or specific hands-on-keyboard experience with any marketing automation platform
Preferred Qualifications: • Prefer experience with B2B and B2C audiences • A background in the healthcare industry, financial services, and/or ad agency experience • MBA
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs, and financial education resources, to name a few. Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.