Anthem, Inc. Digital Solutions Marketing Manager - Medicare in Mason, Ohio
SHIFT: Day Job
Digital Solutions Marketing Manager
The Digital Solutions Team in the Medicare Marketing Group is hiring a Digital Solutions Marketing Manager. He/she will directly support the Member Engagement team to execute using technology to make their strategies come to life. This individual contributor will serve as an account manager for this marketing strategy team, developing, building and tracking campaigns, and managing data requests.
[This role can work remotely based from any US Anthem office]
Primary duties may include, but are not limited to: Provides strategic counsel on digital best practices and tactics that align with brand objectives/goals. Builds detailed digital marketing project plans. Serves as a trusted advisor and digital execution expert to the internal marketing teams and internal business stakeholders. Serves as a single point of contact on digital marketing issues and resolution. Coordinates the development and review of digital communication materials with appropriate resources. Partners with other areas of marketing in support of marketing goals. Develop requirements, data grids, and segmentation strategy through the efficient handling of complex data sets.
Requires a BA/BS degree; 5 years of marketing experience; or any combination of education and experience, which would provide an equivalent background. Managed care experience preferred. For URAC accredited areas the following applies: Requires strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.
Highly preferred experience:
-Medicare Marketing expertise
-Digital Marketing tactical knowledge to include e-mail/SMS, paid social, search, display and native advertising, health care portals
-Technology stack: Adobe Suite and Salesforce Marketing Cloud
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few. Anthem, Inc. has been named as a Fortune 100 Best Companies to Work For®, is ranked as one of the 2020 World’s Most Admired Companies among health insurers by Fortune magazine, and a 2020 America’s Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.