Anthem, Inc. Director Senior Marketing - Team Leader in Jefferson City, Missouri
SHIFT: Day Job
Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.
This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.
Senior Director, Marketing – Team Leader
Location: The selected candidate should be able to work Eastern or Central time-zone hours.
This leader will report to the CMO, Diversified Business Group (DBG), and be responsible for driving growth marketing and customer engagement initiatives for one or more business lines. He/she will be responsible for working within a matrixed organization to develop complex, comprehensive marketing plans and strategies across multiple marketing functions in conjunction with other marketing and business stakeholders to support targeted business objectives.
The successful candidate is a dynamic, resourceful leader who brings an entrepreneurial spirit to deliver marketing initiatives that drive results, persuade and influence others, and adapt to changing business conditions.
Primary duties include, but are not limited to:
Partner with business leaders to identify strategic priorities and translate them into high-impact marketing campaigns that drive growth, engage customers, and improve business outcomes.
Building, leading, and developing a high-performance team of product marketing, distribution marketing, branding, creative, and marketing communications professionals.
Distilling complex business concepts into clear, concise, and compelling value propositions, positioning, and messaging.
Driving strategic content creation and market execution for B2B and B2B2C (B2C) growth strategies to accelerate client and customer acquisition, retain profitable business and upsell/cross-sell to maximize customer lifetime value.
Championing a digital-first mindset and Omni-channel execution in collaboration with marketing teams across the enterprise.
Using customer data and market information to proactively identify and inform new opportunities to profitably grow the business.
Developing business cases to influence future marketing investments with a rigorous focus on delivering measurable ROI.
Creating operational rigor and repeatable processes, including implementing metrics and scorecards to monitor progress against goals.
Develops and recommends department operating budgets; reviews and revises financial reports, and prepares departmental statistics.
Prepares and presentations regarding marketing programs for senior management groups, by providing strategic and visionary leadership.
Hires, trains, coaches, counsels and evaluates the performance of direct reports.
BA/BS degree in marketing, communications, or related field; 10 years of marketing & communications experience, including 5 years of management experience; or any combination of education and experience, which would provide an equivalent background.
Must have experience in health care or other highly regulated industries.
Requires previous experience managing a team of direct reports.
Proven track record of designing, developing, and managing sales, marketing, and/or business development functions.
Exceptional relationship building and communications skills
A natural collaborator with outstanding communication, listening, and relationship-building skills.
Resourcefulness and proven ability to get things done
Collaborative partner with internal and external stakeholders
Customer and client-centric focus
Ability to prioritize work and influence others
Experience in large, complicated matrixed organizations
Able to navigate through ambiguous situations with little direction.
Prior supervisory experience required
Applicable to Colorado Applicants Only
Annual Salary Range*: $134,400 - 168,000
Actual compensation may vary from posting based on geographic location, work experience, education, and/or skill level.
- The hourly or salary range is the range Anthem in good faith believes is the range of possible compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in Colorado. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits or any other form of compensation and benefits that are allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs, and financial education resources, to name a few.
Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.